UPDATE: Looks like the viewing audience for this year’s Bowl is the highest in 23 years. Thought I heard that it was the highest rated in TV history. The Champions League has some catching up to do.
“last year’s average TV audience (109 million people) for the UEFA Champions League final topped that of the Super Bowl (106 million) for the first time.” NYT WSJ
Highest paid athlete in the world. Not who you think. It’s Sachin Tendulkar the Indian Cricket Player. Look at his list of endorsements on the wiki page.
I have to say that when I travel out of the US I always see Soccer and Cricket on the TV. Really have to look hard to hear about either of these sports in north america.
Forget Tiger Woods, read about Soccer Superstar John Terry

